Audio Marketing for Your Business
by
Phil Pavis
Audio Marketing for Your BusinessPeople prefer not to wait. However, if people have to wait, they’d rather not do so ‘in a vacuum’.Try to visit a busy dentist’s office and you will see that clients awaiting their turn usually spendtheir waiting time reading magazines. In public comfort rooms, people who are waiting in lineusually entertain themselves by reading the ads on the comfort room’s walls and cubicle doors.It’s the same story at the subway where people waiting for their train kill time by gazingat the brightly lit, indoor billboards.You can actually use people’s penchant for diversion to maximize your customer interactionsthrough the phone. While your callers are waiting to talk to your customer service personnel,entertain them with your unique audio commercials.The OpportunityIf you have done your marketing campaign properly, your phones are going to be ringingoff the hook. Due to practical considerations, though, you cannot possibly hire morethan the necessary customer support personnel. Consequently, you cannot always immediatelyrespond to your customers’ calls.Studies show that phone-in customers are typically placed on hold. There is usually a timelag between the time your customer makes the call and the time your staff can address his orher concern. This time lag can go from 30 seconds to one minute or more. This 30-second delayrepresents an opportunity to sell your brand, your products and your services to your callers.Furthermore, people who are calling you are already interested in your services or products.In other words, your callers represent the best type of traffic: targeted traffic.Since your callers are already interested, you have a good shot at converting callers intocustomers.While your potential customers are waiting for a customer service representative to assistthem in their concern, you must make sure that they stay on the line. Instead of entertainingthem with music as some businesses do, why not create an audio marketing piece that isspecifically targeted to promote your brand, reinforce your customers’ decision to patronizeyour business and acquaint these customers with your products, services and special promotions?How to Make Audio Marketing WorkYou must procure an audio marketing application from a qualified audio marketing ASP(application service provider). Your program must be able to ‘recognize’ the caller’sconcern.This can be done through an automated phone system. Depending on the caller’s responsesto automated questions, the caller’s line will be fed audio commercials that are relevantto what he or she is calling about.
Did you know 90% of driving FREE traffic to your website is created by 3 major factors? Find out exactly what they are and how easily it is to solve them here http://blog.onlinemarketingelite.comIn the last year Steve s companies have generated over 1.5 million dollars worth of business using different strategies one of them been internet marketing online at http://onlinemarketingelite.com Steve is a leading expert with 25 years experience in the business sector has offices in both the United States and the UK. The most solid advice you will ever hear is “find an easy market” with little competition and research your keywords correctly, research is the key
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